MODERN MARKETING | THE ROLE OF TECHNOLOGY IN BRAND SECURITY
Article first published on modernmarketing.co.za, written by Paula Sartini, 13 November 2019 | see article here Paula Sartini, founder and CEO of BrandQuantum mentions that while technology is a key challenge for data breaches and fraud, it also has to be part of the solution. Governance, Risk and Compliance software offer companies a solution to […]
MODERN MARKETING | DEVELOPING A CUSTOMER-CENTRIC STRATEGY THROUGH AUTOMATION
Article first published on modernmarketing.co.za, written by Paula Sartini, 1 October 2019 | see article here Paula Sartini, founder and CEO of BrandQuantum, says that to be successful today, companies need to develop a customer-centric strategy that is built from the customer’s perspective and designed to meet their needs. With tech-savvy customers, companies are […]
MODERN MARKETING | MINIMISING REPUTATIONAL DAMAGE THROUGH BRAND CONSISTENCY
Article first published on modernmarketing.co.za, written by Paula Sartini, 14 May 2019 | see article here Paula Sartini, founder and CEO of BrandQuantum, states that there are several factors that can cause serious reputational damage to brands, ranging from social media to fake news to cyber attacks. Companies must have measures in place to […]
MODERN MARKETING | BUILDING BRAND TRUST THROUGH EMAILS
Article first published on modernmarketing.co.za, written by BrandQuantum, 12 February 2019 | see article here Would you send out company letters on unbranded documents? Have you thought about the risks of allowing employees to send out emails without the correct company branding? Paula Sartini, founder and CEO of BrandQuantum, asks these important questions and provides […]