28 August 2018 | Paula Sartini, CEO, BrandQuantum, unpacks what the initial purpose of a tag-line is and how tag-lines evolve and change as the business grows.

Article first appeared on brainstorm.co.za, written by Tamsin Oxford, 30 August 2018 | see article here

Article first published on businesslive.co.za, 22 August 2018 | see article here

Article first published on bizcommunity.co.za, 3 August 2018 | see article here

Article originally appeared on mediaupdate.co.za, 31 July 2018 | see article here