Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that relationships are based less on human contact...

Brand consistency is critical to business success.  It is the key to unpacking your values and building trust with your customers. When companies deliver consistent brand experiences, it reinforces the brand values, establishes a relationship of trust, and meets customer expectations.

While mos...

In the highly competitive business landscape where social media and customer experience add complexity to a global landscape, marketing needs to evolve. This is becoming more critical with the growing use of disruptive technologies which are changing the ways in which customers want to be treated. A...

There are several factors today that can cause serious reputational damage to brands, these range from social media to fake news to cyberattacks. As such companies must have measures in place to minimize the possibility of reputational damage. Brand consistency, which is critical to es...

While people will notice the visual elements of your emails, from the font type to logo and colour used, it is important that your content is written in a consistent brand voice and tone that aligns with the overall brand. Customers will come to recognise the tone of the emails that they receive fro...