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BrandQuantum

BLOG | ENHANCING CUSTOMER EXPERIENCE WITH AUTOMATION

04.03.2021 07:49 PM By BrandQuantum - Comment(s)

Customer experience is a growing priority for organisations, as it should be as it is becoming the most critical factor for customers selecting your brand over another. As such companies need to implement measures to meet customer expectations and deliver consistent customer experiences at every cus...

BLOG POST | WORLD BACKUP DAY: THANK GOODNESS FOR DOCUMENT GENERATION AND MANAGEMENT

02.03.2021 05:03 PM By BrandQuantum - Comment(s)

This month we celebrate World Backup Day which aims to remind businesses and individuals to back up important data and files. While this day was initially created by student Ismail Jadun in 2011 as a joke, today it serves as a very important day in the calendar, as backing up, even just once a year,...

STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY

03.02.2021 08:56 AM By BrandQuantum - Comment(s)

Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that relationships are based less on human contact...

BLOG POST | WHY IS BRAND CONSISTENCY SO IMPORTANT?

08.01.2021 07:00 AM By BrandQuantum - Comment(s)

Brand consistency is critical to business success.  It is the key to unpacking your values and building trust with your customers. When companies deliver consistent brand experiences, it reinforces the brand values, establishes a relationship of trust, and meets customer expectations.


While mos...

BLOG POST | BRAND CONSISTENCY: TAKING MARKETING TO A HIGHER LEVEL

06.01.2021 07:00 AM By BrandQuantum - Comment(s)

In the highly competitive business landscape where social media and customer experience add complexity to a global landscape, marketing needs to evolve. This is becoming more critical with the growing use of disruptive technologies which are changing the ways in which customers want to be treated. A...

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