BrandQuantum

The psychology of consistency and its role in branding

29.06.2020 08:22 AM By BrandQuantum - Comment(s)

With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them with the security they need to develop into healthy, confid...

THE ROAD TO AI IN MARKETING

01.06.2020 02:54 AM By BrandQuantum - Comment(s)
Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it.

HOW SECURE IS YOUR DATA DURING A LOCKDOWN?

24.04.2020 04:05 AM By BrandQuantum - Comment(s)

South Africa is officially in lockdown in an effort to reduce the spread of COVID-19. While this means that many companies will have shut their doors during this time, others have implemented work from home strategies to maintain their operations and meet their customer’s needs.


Many businesses have ...

TOP TIPS FOR PREPARING YOUR REMOTE WORKFORCE

01.04.2020 06:59 AM By BrandQuantum - Comment(s)

The Coronavirus (COVID-19) pandemic has businesses and employees gravely concerned. While companies want to keep the lights on and conduct business as usual, there is a need to implement responsible business solutions that allow for employees to keep themselves and their families’ safe while meeting...

BLOG | KEY TECHNOLOGIES THAT ARE HELPING MARKETING DEPARTMENTS TO EVOLVE

29.12.2019 04:32 PM By BrandQuantum - Comment(s)

Today’s customers are tech-savvy, have access to brands across a global marketplace, are not restricted to trading hours and they know what they want. To compete in this market, brands have to evolve to meet customer’s needs and exceed their expectations. This can only be done by implementing techno...

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