At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with their planned advertising campaigns...

Article first published on Financial Mail Redzone, written by Paula Sartini, 13 July 2020 | See article here

Article first published on mediaupdate.co.za, written by BrandQuantum, 22 June 2020 |                see article here

Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 May 2020 | see article here

Many businesses have developed business continuity plans (BCP) to mitigate risks and reduce the impact of a crisis. Further, they would have conducted a business impact analysis (BIA) to deter...

Article first published on modernmarketing.co.za, written by BrandQuantum, 21 April 2020 | see article here