BrandQuantum

B&T | Data gives marketers a voice & insights to connect with customers

08.03.2022 10:02 AM By BrandQuantum - Comment(s)
In this guest post, Paula Sartini, founder and CEO at BrandQuantum, looks at how COVID has changed the very fundamentals of modern marketing and adds many marketers will need to go back to basics in terms of data collection and data analytics to get marketing right…

The world changed more in 2020 tha...

GADGET | Should customers trust you? 

12.02.2022 09:15 PM By BrandQuantum - Comment(s)

Article first published on gadget.co.za on 28 January 2022, written by Paula Sartini

There is no shortage of stories about data breaches and hackers gaining access to personal information across the globe. With customers growing increasingly aware of the dangers of ident...

NEX MEDIA | Gathering customer data effectively to create great customer experiences

12.02.2022 04:39 PM By BrandQuantum - Comment(s)

Article first published on NexMedia.co.za on 24 January 2022, written by Paula Sartini

Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) came into effect to protect...

BIZCOMMUNITY | #BizTrends2022: Data gives marketers insights to connect with customers

12.02.2022 03:58 PM By BrandQuantum - Comment(s)

Article first published on bizcommunity.com on 5 January 2022, written by Paula Sartini

The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are resisting the move back to the office. Consumers hav...

GADGET | Checking privacy boxes wont win over the customer

18.12.2021 01:52 PM By BrandQuantum - Comment(s)

Article first published on gadget.co.za on 23 November 2021, written by Paula Sartini

Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) have come into effect to pro...
Previous Next

Categories

Tags