Article originally published in brainstorm.co.za, 10 July 2018 | see article here
There’s a whole lot keeping modern CIOs awake at night. On a daily basis, the typical CIO is tasked with managing technology and IT. But they aren’t only ‘managing’ IT. These busy C-level execs also have to ensure that ...
Customer experience is a growing priority for organisations, as it should be as it is becoming the most critical factor for customers selecting your brand over another. As such companies need to implement measures to meet customer expectations and deliver consistent customer experiences at every cus...
This month we celebrate World Backup Day which aims to remind businesses and individuals to back up important data and files. While this day was initially created by student Ismail Jadun in 2011 as a joke, today it serves as a very important day in the calendar, as backing up, even just once a year,...
Article first published on toolbox.com, 3 February 2021, written by Paula Sartini | see article here
The digital age has resulted in customer expectations evolving and impacted the role of marketing. Yet one thing remains consistent — marketing is about customer relationships. Mar...
Article first published on dmn.ca, 3 February 2021, written by Paula Sartini | see article here
Though the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of socia...