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BrandQuantum

MODERN MARKETING | THE BALANCE BETWEEN CUSTOMER PRIVACY AND PERSONALISED TARGETING

25.01.2021 08:44 PM By BrandQuantum - Comment(s)

Article first published on modernmarketing.co.za, 19 January 2021, written by Paula Sartini | see article here


Paula Sartini, founder and CEO at BrandQuantum, discusses the need for striking the balance between customer privacy and intimacy/personalised advertising. While the role...

BIZCOMMUNITY | THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY

19.01.2021 05:59 PM By BrandQuantum - Comment(s)

Article first published on mediaupdate.co.za, 18 January 2021, written by Paula Sartini | see article here


Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships.


With the rise of ...

MEDIA UPDATE | STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY

19.01.2021 05:54 PM By BrandQuantum - Comment(s)

Article first published on mediaupdate.co.za, 15 January 2021, written by Paula Sartini | see article here


While the role of the marketing department appears to have evolved significantly over the past few years, it is still fundamentally about building relationships, says Paula Sartini, founder...

THE MEDIA ONLINE | STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY

14.01.2021 01:48 PM By BrandQuantum - Comment(s)
While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships.

BLOG POST | WHY IS BRAND CONSISTENCY SO IMPORTANT?

08.01.2021 07:00 AM By BrandQuantum - Comment(s)

Brand consistency is critical to business success.  It is the key to unpacking your values and building trust with your customers. When companies deliver consistent brand experiences, it reinforces the brand values, establishes a relationship of trust, and meets customer expectations.


While mos...

BLOG POST | BRAND CONSISTENCY: TAKING MARKETING TO A HIGHER LEVEL

06.01.2021 07:00 AM By BrandQuantum - Comment(s)

In the highly competitive business landscape where social media and customer experience add complexity to a global landscape, marketing needs to evolve. This is becoming more critical with the growing use of disruptive technologies which are changing the ways in which customers want to be treated. A...

GADGET | CAN CUSTOMER INTIMACY BALANCE PRIVACY PRINCIPLE?

11.12.2020 06:03 AM By BrandQuantum - Comment(s)

Article originally published on www.gadget.co.za, 30 November 2020 | see article here


Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital...

THE RED ZONE | DELIVERING CUSTOMER EXPERIENCE AT EVERY TOUCHPOINT

11.12.2020 06:01 AM By BrandQuantum - Comment(s)

Article first published on businesslive.co.za, 11 November 2020 | see article here


Customer experience is the driving force behind every business, as it gives companies a competitive edge that earns loyalty and attracts new customers. However, getting it right can be a challenge, particularly as...

CUSTOMER PRIVACY IS PART OF THE EXPERIENCE

11.12.2020 06:00 AM By BrandQuantum - Comment(s)

Article first published on channelwise.co.za, 9 October 2019 | see article here


Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe.

 &...

BUILDING BRAND TRUST THROUGH CUSTOMER EXPERIENCE AND PRIVACY

11.12.2020 05:59 AM By BrandQuantum - Comment(s)

Article first published on www.modernmarketing.co.za, 7 October 2020 | see article here


Paula Sartini, founder and CEO at BrandQuantum International, states that privacy management is critical, not only as a compliance tool for legal and compliance practitioners but also as a tool for building t...

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