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BrandQuantum

BIZCOMMUNITY | The challenge of martech and automation 

29.09.2021 01:27 PM By BrandQuantum - Comment(s)

Article first published on bizcommunity.com on 20 September 2021, written by Paula Sartini


Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offeri...

GADGET | Martech is the big buzz and the big complexity

03.09.2021 11:35 AM By BrandQuantum - Comment(s)

Article first published on Gadget.co.za on 30 August 2021, written by Paula Sartini


Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and...

MODERN MARKETING | How To Maintain Brand Health

03.09.2021 11:34 AM By BrandQuantum - Comment(s)

Article first published on Modern Marketing on 15 August 2021, written by Paula Sartini


According to Paula Sartini, founder and CEO at BrandQuantum, as a starting point, companies need to assess their brand health and determine if they are still relevant in the market today. To achieve this they need...

EMINETRA | Why brand health matters

03.09.2021 11:18 AM By BrandQuantum - Comment(s)

Article first published on Eminetra.co.za on 5 August 2021, written by Paula Sartini


The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter t...

BLOG | Why brand health matters

31.08.2021 09:12 AM By BrandQuantum - Comment(s)

The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey which found that 40% of consumers switched br...

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