BrandQuantum

B&T | Data gives marketers a voice & insights to connect with customers

08.03.2022 10:02 AM By BrandQuantum - Comment(s)
In this guest post, Paula Sartini, founder and CEO at BrandQuantum, looks at how COVID has changed the very fundamentals of modern marketing and adds many marketers will need to go back to basics in terms of data collection and data analytics to get marketing right…

The world changed more in 2020 tha...
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NEX MEDIA | Gathering customer data effectively to create great customer experiences

12.02.2022 04:39 PM By BrandQuantum - Comment(s)

Article first published on NexMedia.co.za on 24 January 2022, written by Paula Sartini

Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) came into effect to protect...
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BLOG | Data gives marketers a voice and insights to connect with customers

01.02.2022 07:14 PM By BrandQuantum - Comment(s)

The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are resisting the move back to the office. Consumers have exercised their ability to demand what they want. Companies now need to listen to what people want if they are to sur...

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GADGET | Checking privacy boxes won't win over the customer

18.12.2021 01:52 PM By BrandQuantum - Comment(s)

Article first published on gadget.co.za on 23 November 2021, written by Paula Sartini

Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) have come into effect to pro...
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LEADER.CO.ZA | Gathering customer data effectively to create great CX

17.12.2021 12:33 PM By BrandQuantum - Comment(s)
Article first published on Leader.co.za on 29 November 2021, written by Paula Sartini

Customer privacy is a term we have become all too familiar with as the Protection of Personal Information Act and the General Data Protection Regulation have come into effect. However, checking boxes to en...
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​Copyright© 2023. BrandQuantum, Inc & BrandQuantum International (Pty) Ltd. All rights reserved.

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​Copyright© 2023. BrandQuantum, Inc & BrandQuantum International (Pty) Ltd. All rights reserved.