This month we celebrate World Backup Day which aims to remind businesses and individuals to back up important data and files. While this day was initially created by student Ismail Jadun in 2011 as a joke, today it serves as a very important day in the calendar, as backing up, even just once a year,...

Article first published on toolbox.com, 3 February 2021, written by Paula Sartini | see article here

The digital age has resulted in customer expectations evolving and impacted the role of marketing. Yet one thing remains consistent — marketing is about customer relationships. Mar...

Article first published on dmn.ca, 3 February 2021, written by Paula Sartini | see article here

Though the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of socia...

Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that relationships are based less on human contact...

Article first published on techsmart.co.za, 5 October 2020 | see article here

Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newl...