BrandQuantum

The psychology of consistency and its role in branding

29.06.2020 08:22 AM By BrandQuantum - Comment(s)

With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them with the security they need to develop into healthy, confid...

THE ROAD TO AI IN MARKETING

01.06.2020 02:54 AM By BrandQuantum - Comment(s)
Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it.

HOW SECURE IS YOUR COMPANY DATA DURING A LOCKDOWN?

06.05.2020 09:51 AM By BrandQuantum - Comment(s)

Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 May 2020 | see article here

Many businesses have developed business continuity plans (BCP) to mitigate risks and reduce the impact of a crisis. Further, they would have conducted a business impact analysis (BIA) to deter...

MEDIA UPDATE | Securing your brand is a C-Suite challenge

06.01.2020 02:22 PM By BrandQuantum - Comment(s)

Article first published on the mediaupdate.co.za, written by Paula Sartini, 15 November 2019 | see article here

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