BrandQuantum

The psychology of consistency and its role in branding

29.06.2020 08:22 AM By BrandQuantum - Comment(s)

With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them with the security they need to develop into healthy, confid...

THE ROAD TO AI IN MARKETING

01.06.2020 02:54 AM By BrandQuantum - Comment(s)
Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it.

BIZCOMMUNITY | HOW TECHNOLOGY HELPS BRANDS EVOLVE

06.01.2020 04:06 AM By BrandQuantum - Comment(s)

Article first published on bizcommunity.co.za, written by Paula Sartini, 18 October 2019 | see article here

Today's customers are tech-savvy; have access to brands across a global marketplace; are not restricted to trading hours; and they know what they want.

 

To compete in this market, brands ha...

TOP500 | TECHNOLOGY HELPS BRANDS EVOLVE

05.01.2020 02:55 PM By BrandQuantum - Comment(s)

Article first published on top500.co.za, written by Paula Sartini, 15 June 2019 | see article here

Today’s customers are tech-savvy, have access to brands across a global marketplace, are not restricted to trading hours and they know what they want. To compete in this market, brands have to evolve to...

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