Have you ever thought about the emails that you send from your company email address and the impact they have on your brand? For example, what font do you use when you send emails? Do your emails have an email signature, and if so, what details are included? Do some employee emails include a feather...

Identity theft and data breaches are on the rise with Fraudscape[1] stating in its 2019 report that identity theft hit an all-time high of more than 174,000 cases in 2017 in the UK alone.  Locally the figures are just as grim with TransUnion[2] research revealing that 49% of South African consu...

Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newly implemented Protection of Personal Information Act (POPI Act) aims to govern how...

According to Paula Sartini, founder and CEO at BrandQuantum, many marketing departments are questioning whether they should continue with the planned advertising campaigns...

Article first published on Financial Mail Redzone, written by Paula Sartini, 13 July 2020 | See article here