Article first published on businesslive.co.za, written by Paula Sartini, 3 April 2019 | see article here

Article first published on modernmarketing.co.za, written by BrandQuantum, 12 February 2019 | see article here

Article first published on bizcommunity.co.za, written by Paula Sartini, 31 January 2019 | see article here

We've all received emails that were typed up in comic sans, have a hand holding a feather quill as part of the email signature and end with a motivational quote or bible verse. Often employees ...

Article originally on businesslive.co.za | 25 April 2017 | see article here

To establish brand trust with customers, it is important that companies combine what they say they will do (brand promise) with what they do (brand experience) and how they visually show their brand (brand identity and visual elements). To build brand trust with your customers, every interaction nee...