Article first published on mediaupdate.co.za, 15 January 2021, written by Paula Sartini | see article here
While the role of the marketing department appears to have evolved significantly over the past few years, it is still fundamentally about building relationships, says Paula Sartini, founder...
Brand consistency is critical to business success. It is the key to unpacking your values and building trust with your customers. When companies deliver consistent brand experiences, it reinforces the brand values, establishes a relationship of trust, and meets customer expectations.
While mos...
Article originally published on www.gadget.co.za, 30 November 2020 | see article here
Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital...
Article first published on channelwise.co.za, 9 October 2019 | see article here
Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GD...