The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today.

Article first published on modernmarketing.co.za on 26 May 2021, written by Paula Sartini

Paula Sartini, founder and CEO at BrandQuantum, says many companies do not have content governance systems in place to manage brand templates, documents, presentations or content. This results in duplicatio...

Article first published on themediaonline on 5 May 2021, written by Paula Sartini

Document creation and management have a big impact on the day-to-day life of a knowledge worker and subsequently on a company. Generating documents is a time-staking process with the average employee spending approximat...