Article originally on businesslive.co.za | 25 April 2017 | see article here

Today’s customers are tech-savvy, have access to brands across a global marketplace, are not restricted to trading hours and they know what they want. To compete in this market, brands have to evolve to meet customer’s needs and exceed their expectations. This can only be done by implementing techno...

To establish brand trust with customers, it is important that companies combine what they say they will do (brand promise) with what they do (brand experience) and how they visually show their brand (brand identity and visual elements). To build brand trust with your customers, every interaction nee...

Artificial Intelligence (AI) brings a lot of promise for organisations. Marketing departments, in particular, stand to gain significantly from using AI, most notably in easing delivery of consistent brand experiences and exceeding customer expectations.

However, it can be daunting implementing AI so ...

Winning new business is a key priority for most organisations. You set aside budgets and put measures in place specifically to attract and win new customers. You develop creative and compelling adverting campaigns and create striking marketing material and sales collateral to win the customer. And o...