BrandQuantum

BIZCOMMUNITY | ARE YOUR EMAILS BUILDING BRAND TRUST?

05.01.2020 08:25 AM By BrandQuantum - Comment(s)

Article first published on bizcommunity.co.za, written by Paula Sartini, 31 January 2019 | see article here

We've all received emails that were typed up in comic sans, have a hand holding a feather quill as part of the email signature and end with a motivational quote or bible verse. Often employees ...

BLOG | KEY TECHNOLOGIES THAT ARE HELPING MARKETING DEPARTMENTS TO EVOLVE

29.12.2019 04:32 PM By BrandQuantum - Comment(s)

Today’s customers are tech-savvy, have access to brands across a global marketplace, are not restricted to trading hours and they know what they want. To compete in this market, brands have to evolve to meet customer’s needs and exceed their expectations. This can only be done by implementing techno...

BLOG | BRAND CONSISTENCY: TIPS TO HELP YOU GET THE BASICS RIGHT

29.12.2019 04:09 PM By BrandQuantum - Comment(s)

To establish brand trust with customers, it is important that companies combine what they say they will do (brand promise) with what they do (brand experience) and how they visually show their brand (brand identity and visual elements). To build brand trust with your customers, every interaction nee...

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