BrandQuantum

GADGET | Should customers trust you? 

12.02.2022 09:15 PM By BrandQuantum - Comment(s)

Article first published on gadget.co.za on 28 January 2022, written by Paula Sartini

There is no shortage of stories about data breaches and hackers gaining access to personal information across the globe. With customers growing increasingly aware of the dangers of ident...

NEX MEDIA | Gathering customer data effectively to create great customer experiences

12.02.2022 04:39 PM By BrandQuantum - Comment(s)

Article first published on NexMedia.co.za on 24 January 2022, written by Paula Sartini

Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) came into effect to protect...

BIZCOMMUNITY | #BizTrends2022: Data gives marketers insights to connect with customers

12.02.2022 03:58 PM By BrandQuantum - Comment(s)

Article first published on bizcommunity.com on 5 January 2022, written by Paula Sartini

The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are resisting the move back to the office. Consumers hav...

BLOG | Data gives marketers a voice and insights to connect with customers

01.02.2022 07:14 PM By BrandQuantum - Comment(s)

The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are resisting the move back to the office. Consumers have exercised their ability to demand what they want. Companies now need to listen to what people want if they are to sur...

GADGET | Checking privacy boxes won't win over the customer

18.12.2021 01:52 PM By BrandQuantum - Comment(s)

Article first published on gadget.co.za on 23 November 2021, written by Paula Sartini

Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) have come into effect to pro...
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