BrandQuantum

CUSTOMER PRIVACY: PART OF THE EXPERIENCE AND CRITICAL TO BUILDING TRUST

04.11.2020 03:06 AM By BrandQuantum - Comment(s)

Article first published on Financial Mail Redzone, written by Paula Sartini, 7 September 2020 | See article here


THE IMPLICATIONS OF CUSTOMER PRIVACY FOR MARKETING DEPARTMENTS

Customer privacy is under the spotlight as SA follows in the footsteps of Europe with its General Data Protection Regulat...

BLOG | COMPANIES NEED TO PROTECT THEIR CUSTOMERS FROM IDENTITY THEFT 

04.11.2020 12:00 AM By BrandQuantum - Comment(s)

Identity theft and data breaches are on the rise with Fraudscape[1] stating in its 2019 report that identity theft hit an all-time high of more than 174,000 cases in 2017 in the UK alone.  Locally the figures are just as grim with TransUnion[2] research revealing that 49% of South African consu...

CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST

06.10.2020 01:52 PM By BrandQuantum - Comment(s)

Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newly implemented Protection of Personal Information Act (POPI Act) aims to govern how...

The psychology of consistency and its role in branding

29.06.2020 08:22 AM By BrandQuantum - Comment(s)

With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them with the security they need to develop into healthy, confid...

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