BrandQuantum

BLOG | Enhancing customer experience with automation

04.03.2021 12:49 PM By BrandQuantum - Comment(s)

Customer experience is a growing priority for organisations, as it should be as it is becoming the most critical factor for customers selecting your brand over another. As such companies need to implement measures to meet customer expectations and deliver consistent customer experiences at every cus...

THE RED ZONE | DELIVERING CUSTOMER EXPERIENCE AT EVERY TOUCHPOINT

10.12.2020 11:01 PM By BrandQuantum - Comment(s)

Article first published on businesslive.co.za, 11 November 2020 | see article here


Customer experience is the driving force behind every business, as it gives companies a competitive edge that earns loyalty and attracts new customers. However, getting it right can be a challenge, particularly as...

BRAND CONSISTENCY AIDS IN BRAND SECURITY

27.11.2020 08:25 AM By BrandQuantum - Comment(s)

There are several factors today that can cause serious reputational damage to brands, these range from social media to fake news to cyberattacks. As such companies must have measures in place to minimize the possibility of reputational damage. Brand consistency, which is critical to es...

CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST

26.11.2020 11:51 PM By BrandQuantum - Comment(s)

Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe's General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newly implemented Protection of Personal Information Act (PoPI Act) aims to govern how...

ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL CONTENT

26.11.2020 11:51 PM By BrandQuantum - Comment(s)

While people will notice the visual elements of your emails, from the font type to logo and colour used, it is important that your content is written in a consistent brand voice and tone that aligns with the overall brand. Customers will come to recognise the tone of the emails that they receive fro...

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