BrandQuantum

ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL SIGNATURES

06.11.2020 05:39 AM By BrandQuantum - Comment(s)

When last did you receive an email and want to phone the sender only to find that they did not include their contact number on their email? Or have you received an email where the signature didn't include sender details or a company name but rather had an image of a hand holding a feather quill and ...

The psychology of consistency and its role in branding

29.06.2020 08:22 AM By BrandQuantum - Comment(s)

With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them with the security they need to develop into healthy, confid...

THE ROAD TO AI IN MARKETING

01.06.2020 02:54 AM By BrandQuantum - Comment(s)
Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it.
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