BrandMail, a software solution developed by BrandQuantum to deliver brand consistency across all email communication, recently received 15 badges in the G2 Fall Report 2021. Most notably BrandMail received badges for Easiest Admin, Best Meets Requirements, Easiest to Use, Easiest to Do Business With...
Article first published on Modern Marketing on 15 August 2021, written by Paula Sartini
According to Paula Sartini, founder and CEO at BrandQuantum, as a starting point, companies need to assess their brand health and determine if they are still relevant in the market today. To achieve this they need...
The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey which found that 40% of consumers switched br...
Article first published on bizcommunity.com on 5 August 2021, written by Paula Sartini
The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter...