BrandQuantum

ITSM IN THE AGE OF DIGITAL TRANSFORMATION

05.03.2021 09:31 AM By BrandQuantum - Comment(s)

Article originally published in brainstorm.co.za, 10 July 2018 | see article here

There’s a whole lot keeping modern CIOs awake at night. On a daily basis, the typical CIO is tasked with managing technology and IT. But they aren’t only ‘managing’ IT. These busy C-level execs also have to ensure that ...

STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY

03.02.2021 01:56 AM By BrandQuantum - Comment(s)

Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that relationships are based less on human contact...

STANDARD BANK TOP WOMEN | HOW YOU CAN ENSURE CLIENT PRIVACY AND TRUST

03.02.2021 01:52 AM By BrandQuantum - Comment(s)

Article first published on topbusinesswomen.co.za, 25 January 2021, written by Paula Sartini | see article here


Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. W...

MODERN MARKETING | THE BALANCE BETWEEN CUSTOMER PRIVACY AND PERSONALISED TARGETING

25.01.2021 01:44 PM By BrandQuantum - Comment(s)

Article first published on modernmarketing.co.za, 19 January 2021, written by Paula Sartini | see article here


Paula Sartini, founder and CEO at BrandQuantum, discusses the need for striking the balance between customer privacy and intimacy/personalised advertising. While the role...

BIZCOMMUNITY | THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY

19.01.2021 10:59 AM By BrandQuantum - Comment(s)

Article first published on mediaupdate.co.za, 18 January 2021, written by Paula Sartini | see article here


Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships.


With the rise of ...
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