The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey which found that 40% of consumers switched br...
As you read this article, you may notice the typography which was carefully selected to reflect our brand throughout this text. On the other hand, you may not have, as typography is a more subtle part of branding that does not necessarily grab your immediate attention. However, when used consistentl...
BrandQuantum today announced the availability of animated banners within its BrandMail solution. This means that email banners can now be uploaded as animated GIFs and centrally managed through the BQIgnite platform. These eye-catching banners break through the content clutter and can work on any de...
