Article first published on sourceforge.net, 5 April 2021 | see article here
Below is a Q&A session with Paula Sartini, founder and CEO at BrandQuantum International. Paula is an analytical thinker who solves business problems with innovative solutions. For over 20 years Paula has h...
There are several factors today that can cause serious reputational damage to brands, these range from social media to fake news to cyberattacks. As such companies must have measures in place to minimize the possibility of reputational damage. Brand consistency, which is critical to es...
While people will notice the visual elements of your emails, from the font type to logo and colour used, it is important that your content is written in a consistent brand voice and tone that aligns with the overall brand. Customers will come to recognise the tone of the emails that they receive fro...
Did you know that the font type and colour used in your emails are one of the first things recipients notice before they begin to read the content? The colour of the font and branding elements used in your email are key to increasing brand recognition[1].
Every organisation should use a s...
