Article first published on www.modernmarketing.co.za, 7 October 2020 | see article here

Paula Sartini, founder and CEO at BrandQuantum International, states that privacy management is critical, not only as a compliance tool for legal and compliance practitioners but also as a tool for building t...

Article first published on techsmart.co.za, 5 October 2020 | see article here

Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newl...

Article first published on www.themediaonline.co.za, 5 October 2020 | see article here

Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe.

...

Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe's General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newly implemented Protection of Personal Information Act (PoPI Act) aims to govern how...

While people will notice the visual elements of your emails, from the font type to logo and colour used, it is important that your content is written in a consistent brand voice and tone that aligns with the overall brand. Customers will come to recognise the tone of the emails that they receive fro...