Article first published on itweb.co.za, 29 September 2020 | see article here

While we tend to think that AI is a new technology, the concept has been around for many years, and its impacts are already well established in the enterprise.

One of the earliest examples of AI in Africa is USSD on mobi...

While some might think that AI is a new technology, the concept has been around for many years, and its impacts are already well established in the enterprise.

Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 August 2020 | see article here

At this uncertain time when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they sh...

Article first published on Financial Mail Redzone, written by Paula Sartini, 7 September 2020 | See article here

THE IMPLICATIONS OF CUSTOMER PRIVACY FOR MARKETING DEPARTMENTS

Customer privacy is under the spotlight as SA follows in the footsteps of Europe with its General Data Protection Regulat...

Have you ever thought about the emails that you send from your company email address and the impact they have on your brand? For example, what font do you use when you send emails? Do your emails have an email signature, and if so, what details are included? Do some employee emails include a feather...