BrandQuantum

CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST

06.10.2020 01:52 PM By BrandQuantum - Comment(s)

Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newly implemented Protection of Personal Information Act (POPI Act) aims to govern how...

The psychology of consistency and its role in branding

29.06.2020 08:22 AM By BrandQuantum - Comment(s)

With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them with the security they need to develop into healthy, confid...

THE ROAD TO AI IN MARKETING

01.06.2020 02:54 AM By BrandQuantum - Comment(s)
Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it.
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