Article first published on bizcommunity.co.za, written by Paula Sartini, 17 December 2019 | see article here

Business confidence across the country declined throughout 2019 on the back of the tough economic climate which is expected to continue in 2020. The need to win customers and gain their trust ...

Article first published on bizcommunity.co.za, written by Paula Sartini, 13 December 2019 | see article here

Brand value is a key component to a company's success and it takes several years to establish by implementing a brand strategy that supports the business. However, in today's digital environme...

Article first published on businessbroef.co.za, written by Paula Sartini, 5 November 2019 | see article here

Article first published on modernmarketing.co.za, written by Paula Sartini, 1 October 2019 | see article here

Article first published on bizcommunity.co.za, written by Paula Sartini, 18 October 2019 | see article here

Today's customers are tech-savvy; have access to brands across a global marketplace; are not restricted to trading hours; and they know what they want.

To compete in this market, brands ha...