Article first published on Gadget.co.za on 30 August 2021, written by Paula Sartini
Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and...
The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey which found that 40% of consumers switched br...
Article first published on sourceforge.net, 5 April 2021 | see article here
Below is a Q&A session with Paula Sartini, founder and CEO at BrandQuantum International. Paula is an analytical thinker who solves business problems with innovative solutions. For over 20 years Paula has h...
Article first published on startup.info, 9 April 2021 | see article here
We talked to Paula Sartini, CEO and founder of BrandQuantum, about multilingual brand consistency, and this is what she said about it.
First of all, how are you and your family doing in these COVID-19 times?
Paula Sart...
Article originally published in brainstorm.co.za, 10 July 2018 | see article here
There’s a whole lot keeping modern CIOs awake at night. On a daily basis, the typical CIO is tasked with managing technology and IT. But they aren’t only ‘managing’ IT. These busy C-level execs also have to ensure that ...