Customer experience is a growing priority for organisations, as it should be as it is becoming the most critical factor for customers selecting your brand over another. As such companies need to implement measures to meet customer expectations and deliver consistent customer experiences at every cus...
Article first published on toolbox.com, 3 February 2021, written by Paula Sartini | see article here
The digital age has resulted in customer expectations evolving and impacted the role of marketing. Yet one thing remains consistent — marketing is about customer relationships. Mar...
Article first published on dmn.ca, 3 February 2021, written by Paula Sartini | see article here
Though the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of socia...
Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 August 2020 | see article here
At this uncertain time when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they sh...