Article first published on Financial Mail Redzone, written by Paula Sartini, 7 September 2020 | See article here

THE IMPLICATIONS OF CUSTOMER PRIVACY FOR MARKETING DEPARTMENTS

Customer privacy is under the spotlight as SA follows in the footsteps of Europe with its General Data Protection Regulat...

Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newly implemented Protection of Personal Information Act (POPI Act) aims to govern how...

At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with their planned advertising campaigns...

At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with their planned advertising campaigns.

Article first published on Financial Mail Redzone, written by Paula Sartini, 13 July 2020 | See article here