BrandQuantum

The psychology of consistency and its role in branding

29.06.2020 08:22 AM By BrandQuantum - Comment(s)

With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them with the security they need to develop into healthy, confid...

THE ROAD TO AI IN MARKETING

01.06.2020 02:54 AM By BrandQuantum - Comment(s)
Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it.

MEDIA UPDATE | THE ROLE OF TECHNOLOGY IN CUSTOMER EXPERIENCE

15.03.2020 10:51 AM By BrandQuantum - Comment(s)

Article first published on mediaupdate.co.za, written by Paula Sartini, 9 March 2020 | See article here

MEDIA UPDATE | MARKETING AND IT: WILL THE GREAT DIVIDE CONTINUE IN 2020?

06.01.2020 03:21 PM By BrandQuantum - Comment(s)

Business confidence across the country declined throughout 2019 on the back of the tough economic climate which is expected to continue in 2020. The need to win customers and gain their trust against increasing competition is a key challenge for most companies, as such, customer experience is growin...

Previous Next

Categories

Tags